ROI

ROI stands for return on investment, and it was acronym frequently heard at the financial institution where I was employed for many years.

Due to the recent cold weather the price of lettuce is approaching three dollars a head locally, so the fifteen plants I placed in the ebb and flow system today should have a value in excess of thirty dollars four weeks from today.

Our total investment in this crop will be about two dollars, and by anyone's standards the ROI on this crop should be acceptable.